Jolt

Objective
Bring Jolt’s brand equity to life by driving high trial volume among target audiences via product sampling and Jolt sponsorships under a 2008 rebranding campaign.

Action/Tactics
Bring Jolt’s brand equity to life by driving high trial volume among target audiences via product sampling and Jolt sponsorships under a 2008 rebranding campaign.

• Executed 2 month activation throughout Southern California
• Major activities worked to further Jolt brand exposure and visual impact and events included:
  - Sponsorship of World Adult Kickball Association
  - Sampling at prominent high schools/colleges
       • Jolt Patrol consisted of Brand Ambassadors in a 21’ customize SWAT van and
          represented/expressed the irreverence of the Jolt brand with the slogan
          Absurd Energy is Back!” 
• Premium distribution:
  - Retro Jolt shirts
  - Decals
  - Product locator cards
• Viral marketing focused on utilizing social networking sites to foster and online Jolt community and generate brand awareness
  - Helped to obtain valuable information and feedback regarding Jolt relaunch
  

Result
• Number of samples distributed was 110.5% of the goal

• Total premiums and collateral distribution exceeded 150,000

• “I did crack the other day, and I thought to myself, “It feels like I’m on Jolt,”
            ~ 30-year-old male kickball player